At Accelerate, Amazon's biggest seller conference, SMBs still treat Amazon Ads as a cost of doing business. The goal: prove Amazon Ads is the strategic growth partner that turns a small brand into a household name.
So Amazon Ads' SMB team put sellers behind the wheel, literally. They built a racing world around the tools: laps in a simulator, then a hands-on tune-up in the garage. 75% left having learned a new tool.
Winning on the track earned merch from Rising Stars, a curated lineup of SMBs already winning with Amazon Ads. Those same Rising Stars later sat down for a podcast on their own rise, using the tools sellers had just learned.
85% left with a positive read on the activation, and 80% agreed Amazon Ads is a strategic partner for their brand, which was the exact perception this was built to shift.