VEGAS F1 Driver’s Welcome Gift Experience
For LVCVA and the Las Vegas Grand Prix, I collaborated with the Vegas social team and my co-creative director on a gift for the F1 drivers — some of the busiest professionals on the planet, and not an easy audience to surprise. We designed a custom poker chip for each driver, featuring personal icons unique to them. Not a token gift — a real, personalized welcome to Vegas.
@vegas Welcoming @Formula 1 to Las Vegas. #LasVegasGP ♬ original sound - Las Vegas
