A greenhouse where you can plant a handmade flower. A tree to carve your initials in. Photo moments made by hand.
A fan experience built on the idea that the people in the crowd are part of Olivia’s world and her tour.
For the Olivia Rodrigo Unraveled Tour Experience, I was the creative director, translating Olivia’s vision into a physical space where fans could step into the world of the tour.
I handled art direction, production and fabrication, working alongside an incredible stylist team who hand-made the scenic elements.
Together, we built every detail around the fans and what they bring to the show.