3 DAYS, 4 EXPERIENCES, 1 META
"Creators power Meta’s platforms, but they hadn’t learned how Meta helps Creators be “future ready.” That all changed when Meta, under my creative oversight, took VidCon by storm and activated four major experiences in three days.
VidCon is the world’s largest event for fans, Creators, executives, and brands who are passionate about online video and building diverse communities. For the first time ever, Meta brands, including Instagram and Facebook, activated collectively—letting guests know Meta is one family of apps and services ready to power their creativity. This unified presence was a direct result of the strategic creative direction I provided, ensuring a cohesive brand message across all activations.
Meta dominated the scene with concept-specific experiences: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. Each of these experiences was meticulously crafted under my creative supervision, from initial concept development to the final immersive execution. The events quickly became the buzz where attendees flocked to the experiences, reveling in the immersive spaces we had built with my creative vision guiding the design and execution.
Through these experiences, Meta built brand passion and positive sentiment and garnered stronger awareness and positive sentiment for the brand, a testament to the impact of the creative strategies I oversaw and implemented.