Spotify reaffirmed its commitment to the LATAM music industry and culture by celebrating Latin music’s biggest night, The Latin GRAMMYs. Under my creative oversight, Spotify created CASA SPOTIFY, a welcoming and premium space inspired by Casa Luis Barragán, designed to engage LatinX artists, labels, influencers, and industry partners.
I guided the creative process to ensure the space reflected Spotify’s brand while incorporating bold pops of color, luscious greenery, flowing drapery, dynamic lighting, and architecturally inspired builds. Every element was intentionally designed to be visually captivating and shareable, amplifying Spotify’s presence as the number one DSP partner for the Latin music industry.
Through this immersive experience, we increased credibility, fostered stronger artist engagement, and banked valuable content with Latin artists to leverage across on- and off-platform channels.