400 Conejos is an ascendant mezcal brand that is part of the Proximo family of spirits. To drive greater awareness with their target consumers, I worked with Poplife to advise and develop a festival experience that elevated guests’ time at electronic music festivals.
I created a space to elevate festival goers experience by giving them an array of engagements from delicious cocktails to silent disco on an LED dance floor to vibrant visual scenic for mischievous photo moments. Additionally, branded merch giveaways drove sign ups for the brand’s data capture, ensuring we kept in touch for future promotions. At each festival space we drew crowds and stood out amongst the competition with convivial and energetic vibes for all.