To celebrate TWA’s return to JFK, we thought it was important to let the fabled airline’s mascot, Connie, have her own return to her haunt, Times Square. We thought that flying into Times Square wasn’t an option so we decided to truck her in from JFK and send her back to JFK to set up shop as the bar at the hotel.
We took home the Bronze for best PR Stunt in Event Marketer EX Awards